Lead Development Manager

Responsibilities:

• Establish short- and long-term strategies for the lead generation team,inbound and outbound, to meet present and future sales and marketing team objectives
• Manage the lead generation function to deliver expected results in generation of qualified, revenue-generating leads by making outbound calls, direct mail and email campaigns
• Manage the process for qualifying inbound calls and leads generated through the Company website
• Create and/or procure tools and qualified lists (marketing procures these but we would drive) of prospective leads in targeted market segments, driven by strategic accounts sales strategy and new business budgets
• Coordinate with Marketing Communications to ensure that consistency is maintained across all customer communications to maximize awareness and generate qualified leads
• Identify prospects for the sales team, by investigating companies and understanding their organizational structure using tools like LinkedIn, etc.
• Distribute qualified, sales-ready opportunities to Inside Sales Account Managers and Field Sales.
• Utilize creativity and out-of-the-box thinking to proactively develop new ideas and/or creative marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead generation
• Continuously review and take appropriate action to improve or highlight representative statistics, including outbound calls made, qualified leads identified and lead conversion rates
• Collaborate regularly with sales teams to discuss best practices, business and market trends and review qualification approach to maximize opportunities
• Create strong collaborative team environment.
• Recruit, develop and retain staff, partnering with Senior Management, Recruiting and Human Resources.

Qualifications:

• 5-8 years experience in Business Development or Inside Sales role.
• College degree or equivalent relevant experience required
• Supervisory experience required
• Experience using salesforce.com or other CRM strongly preferred
• Demonstrated ability to achieve sales goals through the management of individual performance objectives and accountabilities, including service metrics for speed, efficiency, sales and quality of customer experience.
• Self-motivated; able to work independently to complete tasks and respond to department requests and to collaborate with others to utilize their resources and knowledge to identify quality solutions.
• Strong organization, planning and project management skills; strong leadership skills; ability to drive and motivate team to achieve results.