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Lead Development Manager

Industry: IT/Telecom

Key requirement: 

The Lead Development Manager will be responsible for establishing short- and long-term strategies for generating and qualifying sales leads.



  • Establish short- and long-term strategies for the lead generation team,inbound and outbound, to meet present and future sales and marketing team objectives
  • Manage the lead generation function to deliver expected results in generation of qualified, revenue-generating leads by making outbound calls, direct mail and email campaigns
  • Manage the process for qualifying inbound calls and leads generated through the Company website
  • Create and/or procure tools and qualified lists (marketing procures these but we would drive) of prospective leads in targeted market segments, driven by strategic accounts sales strategy and new business budgets
  • Coordinate with Marketing Communications to ensure that consistency is maintained across all customer communications to maximize awareness and generate qualified leads
  • Identify prospects for the sales team, by investigating companies and understanding their organizational structure using tools like LinkedIn, etc.
  • Distribute qualified, sales-ready opportunities to Inside Sales Account Managers and Field Sales.
  • Utilize creativity and out-of-the-box thinking to proactively develop new ideas and/or creative marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead generation
  • Continuously review and take appropriate action to improve or highlight representative statistics, including outbound calls made, qualified leads identified and lead conversion rates
  • Collaborate regularly with sales teams to discuss best practices, business and market trends and review qualification approach to maximize opportunities
  • Create strong collaborative team environment.
  • Recruit, develop and retain staff, partnering with Senior Management, Recruiting and Human Resources.


  • 5-8 years experience in Business Development or Inside Sales role.
  • College degree or equivalent relevant experience required
  • Supervisory experience required
  • Experience using salesforce.com or other CRM strongly preferred
  • Demonstrated ability to achieve sales goals through the management of individual performance objectives and accountabilities, including service metrics for speed, efficiency, sales and quality of customer experience.
  • Self-motivated; able to work independently to complete tasks and respond to department requests and to collaborate with others to utilize their resources and knowledge to identify quality solutions.
  • Strong organization, planning and project management skills; strong leadership skills; ability to drive and motivate team to achieve results.